Hearst’s ABC affiliate WISN-TV Milwaukee announced on March 26 that for the fourth consecutive year, they have partnered with Disney Publishing Worldwide, Disney|ABC Television Group and First Book for the “Magic of Storytelling” campaign, providing 8,000 books to four organizations in the area. WISN, with support from Kettle Moraine Heating & Air Conditioning, delivered the brand new books to children at the Penfield Children’s Center, Woodlands East School, and Next Door Foundation in Milwaukee, along with Greater Waukesha Literacy in Waukesha.
“These books will open kids up to a world of wonder, possibility and imagination,” says Jan Wade, president and general manager of WISN 12. “They’re on an important journey toward discovering the power of reading. It’s very rewarding that we get to play a small part in that.”
This initiative has provided roughly 31,500 brand new books to children in Milwaukee, Waukesha and Racine counties since 2015.
“The Magic of Storytelling is a nationwide effort that has a significant impact locally,” says Ben Lorber, director of programming and public affairs for WISN 12.