WSB-AM Careathon Raises $1.7 Million

Topic: Youth-Focused Initiatives
Posted on 6/30/2020

Cox Media Group’s WSB-AM Atlanta was nominated for a Service to Community Award in the Radio – Major Market category.

Every July, the WSB family comes together to support the research and treatment efforts directed at fighting childhood cancers. Over the course of a four-week promotional campaign, this local radio station hosted the WSB Careathon, which included a 37-hour live broadcast to raise funds, tell personal stories from those affected by childhood cancers and help in the overarching efforts to battle childhood cancer. This campaign resulted in a total of $1,737,000 to support the research and treatment efforts provided by the AFLAC Cancer Center at Children’s Hospital in Atlanta.

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