With a goal of ending domestic violence, KIRO decided to take the issue back to where it starts, focusing on homes, schools and role models within a local community. In partnership with Coaching Boys into Men, this campaign aimed to prevent domestic violence by teaching high school coaches and athletes how to be community leaders. The station hosted a training program for winter sports coaches, offering incentives for those who completed the program. Through this partnership, KIRO has reached more than 33,000 students with a 42% implementation rate throughout the Seattle area. Thanks to the team at KIRO and the Coaching Boys into Men training, this local community is closer to developing leading examples of role models and athletes for the next generation and putting an end to the cycle of domestic violence.