Topic: Children’s Issues
Univision Radio raised $4.3 million in 14 markets for St. Jude Children’s Research Hospital during the “Promesa y Esperanza” (Promise and Hope) event, held February 1-2. Thanks to events such as this one, families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Univision’s national event has raised more than $65 million for St. Jude over the years. The on-air push coincided with a social media campaign, #ThisShirtSavesLives, encouraging Univision listeners and staff share photos while wearing their “This Shirt Saves Lives” shirt from St. Jude.
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