Hearstís NBC affiliate WBAL-TV Baltimore recently hosted several community initiatives. WBAL is partnering with the Baltimore County Public Library (BCPL) on the 2017 Baltimore County Public Library Reading Challenge. The challenge includes a different topic each month, including Black History Month and books that were once banned. Participants can post on social media with the hashtag #Bwellread for the chance to win gift cards. "This is an exciting partnership for us, and we are confident that the added exposure will help us to engage more readers than ever," said BCPL Director Paula Miller.
In addition, WBAL partnered with Gilmor Elementary School for their "Christmas Extravaganza" and collected more than 100 coats to be distributed to men, women and children in need through the local non-profit A Motherís Cry.