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WRAL-TV Raises $100,000 for the Salvation Army (WRAL-TV)

Topic: Community-Focused Initiatives

Capitol Broadcasting Company’s CBS affiliate WRAL-TV Raleigh collected winter clothes, money and toys for the Salvation Army. Of the $100,000 collected this year, WRAL-TV raised $87,600 in a one-day telethon on Dec. 12. Each year, WRAL-TV helps the Salvation Army achieve its goal of providing two new toys for each family that signs up for the December "Toy Shop," a program that has seen a huge increase in participation in recent years. Since 1989, WRAL-TV has collected more than 150,000 coats and $1.5 million to provide winter clothing for families assisted by the Salvation Army.


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