Topic: Neighbors in Need
Greater Media’s WBT-AM Charlotte, N.C., partnered with Harris Teeter and Jif for the second annual "Peanut Putter ’N July" campaign to benefit Second Harvest Food Bank of Metrolina this summer. High on protein, peanut butter is one of the most valuable commodities for a food bank and is one of the most requested items for those who benefit from their services. WBT-AM set up donation bins in 37 locations to collect jars of peanut butter. On air personalities made appearances at several locations on Saturdays throughout the month. In total, 1,083 pounds of peanut butter were collected.
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