WRAL-TV Continues Long Tradition of In-depth Election Coverage

Topic: Politics and Election Coverage

Capitol Broadcasting’s WRAL-TV Raleigh-Durham-Fayetteville, N.C., offered viewers a wide range of news coverage and special programming. The station aired and streamed four statewide debates, two of which were produced by WRAL News; produced and aired 10 election-focused half-hour discussion programs titled "On the Record," dealing solely with the races and candidates important to the North Carolina electorate; and provided innovative, interactive online and mobile tools for voters. On Election Day had 6 million desktop Web views, 1.4 million mobile views, 80,000 video views on Web and mobile, and at one point peaked on the Web at 450,000 page views an hour.

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