Topic: Neighbors in Need
To help those in need stay warm through the long winter season, WZPW-FM in Peoria, Ill., hosted its second annual “Blanket Peoria” charity blanket drive. During the month-long campaign, the station broadcast live six times from drop off locations throughout the community and played hundreds of live and recorded promos. In addition, WZPW dedicated a section of its Web site to the cause, posting maps to drop off locations and a running tally of blankets collected. In the end, 250 blankets were collected, a total more than double the original goal. The blankets were distributed to three local charities that care for the needy: the Southside Mission, Crittenton Center and Children’s Home. “I feel so blessed that I have a warm house to live in during the winter months. Not everyone in central Illinois is as lucky” said Jason Parkinson, station program director. "The response from our listeners has been overwhelming. We can’t thank the community enough for helping us provide warmth for so many."