Topic: Neighbors in Need
To make sure those in need had a meal on Thanksgiving Day, KDUV-FM in Visalia, Calif., hosted its annual “T-Shirts for Turkeys” drive. To get listeners involved, the station gave away a KDUV T-shirt for each frozen turkey donated. By the end of the campaign, more than 300 birds had been collected and distributed to missions throughout the San Joaquin Valley for their community Thanksgiving meals. In addition to a heavy schedule of recorded and live announcements about the effort, KDUV teamed up with recording artists, such as Kutless, Natalie Grant and Jeremy Camp, to set up donation sites in tandem with live concerts. The station got word out through e-mail blasts, Facebook and Twitter, and station personalities broadcast live from the events. In addition to the frozen turkey donations made by listeners, KDUV made a cash donation to The Salvation Army to help provide additional meals on Thanksgiving Day. As part of its commitment to the community, KDUV donates 10 percent of its earnings annually to charity.