Topic: Youth-Focused Initiatives
WQSB-FM in Albertville, Ala., got behind the microphone to support St. Jude Children’s Research Hospital. During its annual 13-hour radiothon, the station shared the airwaves with its community. Local children receiving treatment told their stories, and community leaders shared their support on the air; the station interviewed volunteers and local high school children who worked to collect donations. Stories of hope continued throughout the marathon broadcast as people stopped by the studio or called in. In related fundraising efforts, WQSB staff took to the streets for a "Baby Bucket" campaign, accepting drive-by donations from multiple locations during the radiothon, and the station recruited hundreds of area students to participate in its "Tie One On for the Kids at St. Jude’s" project, where each student wore a wristband featuring the name of an actual patient for a week. When the combined efforts were totaled, the "WQSB St. Jude Children’s Hospital Radiothon and Fundraiser" had raised more than $112,000 to further research and help the many local children who travel to St. Jude for treatment. Most of the staff at WQSB has toured the St. Jude facility, 100 miles away in Memphis, Tenn., to gain firsthand knowledge of its important work.