Topic: Animal Protection
When the Guilford Animal Shelter ended up with more animals than space, WTQR-FM in Greensboro, N.C., took to the airwaves with the "12 Strays of Christmas." Each day of the 12-day campaign, the station aired a feature segment on a four-legged friend looking for love, including interviews about the pet with a representative from the shelter. To increase the chances of each pet finding a home in time for the holidays, the station also posted videos of the animals on its Web site. Many families ended up with a new family member, thanks to the effort. Throughout the year, the station regularly supports animal-loving organizations and events, including the Humane Society, with public service announcements and inclusion in its community calendar.
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