Topic: Safety Initiatives
In a year that proved difficult for the coastal search and rescue teams, which were called out for water rescues more times than in any previous year, KOZT-FM in Fort Bragg, Calif., did its part to improve safety by airing a series of advisories on fishing, diving and beach activity dangers. The mini-programs were produced in partnership with the Ocean Safety Coalition and aired four times a day during tourist, abalone and sport fishing seasons. KOZT provided the segments to other radio stations at no charge. In a related safety-awareness effort, the station was a sponsor of a community "Disaster Preparedness Day," where station staff, first responders and personnel from county emergency services invited listeners to learn how to prepare and cope with natural disasters. In addition to promoting the event with public service announcements, the station aired remote broadcast segments and updates from the event throughout the day. More than 500 people took home newly developed emergency plans and skills to keep their families safe in the case of an emergency. KOZT was a National Association of Broadcasters’ Crystal Award Finalist in 2008.