Topic: Neighbors in Need
With the support of KSOO-AM in Sioux Falls, S.D., a holiday effort to help families struggling financially, which was started by two couples out of their garage, has grown into a nonprofit organization involving thousands of volunteers and serving hundreds of families annually. The station provides $35,000 of in-kind donations to Sioux Falls Cares each year and is involved in its holiday drive from top to bottom. Six weeks of promotions, including live reads, interviews and recorded announcements aid in driving donations and soliciting volunteers. With the money collected, community members go to market and buy everything from food staples to clothing to Christmas presents. Each family recipient of the holiday giving receives a truckload of items. During the most recent event, 750 families were served over a two-day distribution. Six KSOO staff members serve on the Sioux Falls Cares committee and donate their talents and time during the drive. Dave Roberts, program director of KSOO, was honored as the "2007 Broadcaster of the Year" by the South Dakota Broadcasters Association for his involvement in community affairs, including his contributions to Sioux Falls Cares.
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