Topic: Military-Focused Initiatives
WSNA-FM in Germantown, Tenn., partnered with the Memphis RiverKings hockey team to collect donations for troops from the Mid-South currently serving overseas. The stationís "Military Salute" event was held at a RiverKings match, where listeners brought $1,000 worth of goods for "Project Package," an organization that sends troops comforts from home each month. The station got the word out about the drive with more than 125 live and recorded announcements, an email blast to its "Snap Pack" club and event information on the station Web site. WSNA was live at the event, broadcasting for two hours before the gates opened for the game and then appearing on the ice to pay tribute to local troops. WSNA was a National Association of Broadcasters Crystal Award Finalist in 2008.