Topic: Drug Prevention
KOBI-TV and KOTI-TV/Oregon
An award-winning three-year project started by KOBI-TV in Medford, Ore., and KOTI-TV in Klamath Falls, Ore., focuses on stopping methamphetamine abuse before it starts. With meth playing a part in three out of four foster care placements and eight out of 10 arrests, "The Southern Oregon Meth Project" has a mission to prevent the next generation from becoming addicts. As spokesperson for the project, Christina Anderson, news anchor and reporter for KOBI and KOTI, visits schools to get word out about the dangers of meth. Public service announcements (PSAs) and radio and newspaper ads are also part of the prevention strategy. Special reports and quarterly half-hour specials related to meth air on both stations. Other components of the extensive effort have included student PSA contests, a three-part Meth Forum attended by 300 community members and a live broadcast of a townhall meeting where drug abuse was discussed with U.S. Sens. Ron Wyden(D-OR), and Gordon Smith (R-OR). The project was given the Chairmanís Community Award by the Chamber of Medford/Jackson County, and its "Faces of Meth" PSA was recognized by the Oregon Broadcasters Association in 2007.