In answer to the question "Are You Tough Enough to Wear Pink?" the listeners of stations KWGO-FM, KBTO-FM and KTZU-FM in Minot, N.D. had one solid answer, "Heck yes." The campaign, which rallies the rodeo and western industry to raise awareness and funds for breast cancer treatment and research, made its debut in the Minot area in 2007. The stations teamed with the local Y’s Men group and Trinity Hospital for the campaign, raising more than $26,000 for a new cancer exercise rehabilitation center at the Minot Family YMCA. The stations broadcast live from "Pink Party" fundraisers and ran promotional announcements, giving $14,000 worth of airtime to the cause. They also organized a Minot Cares raffle package worth $5,000, wrapped a pickup truck in pink, and helped inspire hundreds of people to support the campaign. All the hard work paid off at the culminating event. "It was an all pink rodeo that Friday," said station co-owner J. Davis. "The arena was a sea of pink."