Topic: Military-Focused Initiatives
With a mission to send a little sweetness to troops serving overseas from Fort Bragg and Pope Air Force Base, WKML-FM in Fayetteville, N.C., launched its annual "Operation Cookie Drop" campaign. The station worked with the directors of the Pines of the Carolinas Girl Scouts to make the effort part of the girls’ door-to-door and booth sales. The station supported "Operation Cookie Drop" with months of promotional announcements and several live remotes from locations where Girl Scout cookies were being sold. To encourage the community to get involved, the station built a special Web page and sent an email blast to its "Country Club" member listeners. More than 40,000 boxes of Girl Scout cookies were collected, equaling 2.5 tons. When the cookies were loaded for special delivery, the station broadcasts a final remote, bringing the live broadcast count to 10 hours. The station has been making special cookie deliveries to deployed soldiers from the area for 4 years.
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