Raising awareness and funds to help children fight cancer and other catastrophic illnesses comes easy to WQYK-AM/FM in Tampa, Fla. The stations held their annual "St. Jude Kids Radiothon," a two-day event that included live broadcasts, music and on-air personalities discussing how even small donations add up to make a big difference in the lives of those affected by pediatric cancer. This year, the station’s efforts raised $327,000. The money helps provide medical treatment to children who come to St. Jude Children’s Research Hospital from the immediate area, as well as nationally. The stations’ 19-year total for the radiothon tops $5.5 million. Operations Manager Mike Culotta says the effort is a success because "everybody at the station works together as a team." The radiothon is part of the thousands of minutes WQYK provides to local charities, community projects and awareness campaigns each year.