Topic: Environmental Initiatives
To give in-depth coverage to green issues in the bay area, KGO-AM in San Francisco, Calif., launched "Tune In To Your Planet." The ongoing reports have covered the California water crisis, "environmental cops" tasked with enforcing pollution laws in the area, local firms offering bonuses to employees who purchase hybrid cars, a new ocean research center in Monterey and San Francisco’s plan to put more green taxis on the streets. As part of the initiative, the station also brought the color of the holiday season in focus with its second "Green Christmas" series, which explored earth-friendly ways to celebrate. Energy efficient lighting, green gifts and tree recycling were among the highlights of the series. Taking its efforts beyond reporting, KGO plans to become the first major broadcast media outlet in the state to harness the power of the sun. Solar panels are being installed by its broadcast tower. Listeners have been invited to celebrate the progress through a "solar blog" on the station’s Web site, where podcasts of "Tune In To Your Planet" are also available. KGO was a National Association of Broadcasters’ Crystal Award Finalist in 2008.