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2016 Election Toolkit

A Broadcaster's Guide to Getting Out the Vote

The American electorate is growing. The number of eligible voters in the United States has increased by more than 10 million in the past four years, according to the Pew Research Center. And with unprecedented numbers of eligible young voters and minorities, the 2016 electorate is set to be more diverse than ever before.

Broadcasters' commitment to driving civic participation is a powerful one. Local media plays a key role in educating and engaging the American electorate. When it comes to informing and inspiring voters, no platform has more impact – or is more trusted – than broadcast. Your dedication leads to a stronger democracy.

Let's continue to engage record numbers of Americans in the electoral process. In this guide, you will find ideas on how to increase voter registration, education and turnout. By making election issues and candidates a cornerstone of your programming and online presence, you can give your listeners and viewers the political knowledge they need to cast an informed vote.

Thank you in advance for your station's efforts to bring Election 2016 to America's electorate. Together we can make our democracy stronger.